“If you build a great experience, customers tell each other about that.
Word of mouth is very powerful” - Jeff Bezos, the founder of Amazon
Consumers need a great experience to (a) be motivated to subscribe,
(b) stay subscribed, and (c) tell their friends.
Check out this video and presentation that gives you detailed guidance on developing your content strategy.
How valuable can you make your offering for a $100 annual subscription?
(How much content can you offer?)
How frequently will you share content? (Weekly, monthly, quarterly?)
What content will you share?
Is the quality of your content high enough?
Check out this video and presentation that give you detailed guidance on how to build and grow your community.
The “digital dollars” are flowing to creators who build communities and engage with their audience. DVDs and workout programs have been around for decades at this point - meaning, a workout program alone is not enough. There is a wealth of added value in building an online community that feels connected with you and what you have to offer them.
Marketing customer success is the most important thing you can do to grow your business. Consider why Amazon is so valuable: “Our point of view is we will sell more if we help people make purchase decisions.”
Please make sure to check out the other guides to support you building the most successful subscription business possible.