3 keys for building a growing subscription income

Every creator is solving for:

  1. Recurring income
  2. Highly scalable “one-to-many” not “one-on-one” income
  3. Easy-to-use business that can be built from anywhere

Key #1 - Great Consumer Experience

“If you build a great experience, customers tell each other about that.
Word of mouth is very powerful” - Jeff Bezos, the founder of Amazon

Consumers need a great experience to (a) be motivated to subscribe,
(b) stay subscribed, and (c) tell their friends.

What makes for a great customer experience?

  • Great UX / product design that is easy to navigate
  • Mobile-first design
  • The option to stream to other devices
  • The option to download content
  • A range of valuable content
  • Great content that stays fresh (key ingredient #2)
  • Community and engagement (key ingredient #3)

Key #2 - Content Strategy

Check out this video and presentation that gives you detailed guidance on developing your content strategy.

To develop your content strategy, ask yourself the following questions:

How valuable can you make your offering for a $100 annual subscription?
(How much content can you offer?)

How frequently will you share content? (Weekly, monthly, quarterly?)

What content will you share?

Is the quality of your content high enough?

Key #3 - Community Building & Growth Strategies

Check out this video and presentation that give you detailed guidance on how to build and grow your community.

The “digital dollars” are flowing to creators who build communities and engage with their audience. DVDs and workout programs have been around for decades at this point - meaning, a workout program alone is not enough. There is a wealth of added value in building an online community that feels connected with you and what you have to offer them.

  • You need to engage with your community, especially with people
    who are paying you
  • Celebrate your customers success in front of your entire community
    • This makes the customer feel amazing
    • This makes new customers excited about trying your product

Marketing customer success is the most important thing you can do to grow your business. Consider why Amazon is so valuable: “Our point of view is we will sell more if we help people make purchase decisions.”

How can you help your audience make a better purchase decision?

  • Showcase customer reviews and ratings
  • Show-off great testimonials, product details, examples, etc.

Please make sure to check out the other guides to support you building the most successful subscription business possible.