Hi 👋
we’re Playbook,

and we're in the business of serving content creators. What does that mean? We have built the best technology, consumer-facing platform, and customer support team to give you all the tools you need to grow a successful subscription business in the health and wellness space.

Who we are

Our story

We believe fitness is the driving factor to success in life. The discipline, motivation, self-confidence, and healthy habits you develop from exercising are foundational tools to use in your career, personal life, and beyond.

We know the best way to help people enact positive change in their lives is through real, motivating creators (trainers, instructors, and athletes) rather than a brand. As life-long athletes ourselves, we wanted to give people access to the best coaches in the world to make the biggest impact.

We developed an environment for creators to thrive — content ownership, seamless tools, and a compelling business model to help them grow their own subscriptions businesses. And we're not stopping there; with new technology and new educational tools we strive to make Playbook the go-to destination for creators to build their fitness empire.

Meet our leaders

Our team

  • Jeff Krahel

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What we stand for

Our values

  • We are deeply committed to creators.

    We’re in the business of serving content creators. We want to give health, fitness, and athletic creators on our platform the resources they need to successfully launch and run their own subscription business.

  • We are passionate about creating a positive impact on your life.

    Our creators make wellness accessible to the everyday consumer. Exercise, meditation, and nutrition are all pillars for a healthy, happy life and we’re proud to be providing the platform.

  • We are innovative and determined.

    We aim to bring the best technology and resources to our creators and consumers. We constantly strive to take our app to the next level and update it with the latest and greatest features.

  • We support diversity.

    We’re all different. And it’s those differences in thought and perspective that allow us to succeed.

  • We care about the little things.

    We provide you with the technology, content, and customer support you need to grow your business. Taking care of everything for our creators is our top priority because we know eliminating the guesswork can ultimately lead to your success.

  • We pride ourselves on quality.

    Playbook is a team effort: we are building this product side-by-side with both creators and consumers. If you’re not loving Playbook, we want your feedback and we promise we will find a solution.

Jobs at Playbook

Join our team

Passionate about health and wellness? Love the Playbook platform and mission? We're constantly looking for innovative minds to join our team.

View open positions